Home Staging and the de-personalization of a home: it is not an indictment of your style or decor…its good business! So what is the difference between staging, decorating, re-decorating, organizing, refreshing and/or remodeling? Are these things mutually exclusive? As” keep it simple” is my greatest aspiration, I believe that these areas can overlap. In a recent CE course it was explained in a way that makes perfect sense to me. Staging is de-personalizing a space to make a property offend the least, appeal to the greatest and feature the square footage of a home. By removing the personal and the excess, by treating the walls and floors as neutral backdrops, and by re-arranging the furniture to increase traffic flow, highlight the home’s features and provide hints as to potential use for each room, Staging gets the home ready for SALE. Incorporated in staging are the elements of organization, refreshment and design. A pop of color, artwork, a bowl of fruit…these are pleasing without being “decorating.” Decorating is super-personalization and over-abundance whereas staging is de-personalization and minimalism. So, please don’t take it personally when your stager or realtor suggests removing some of your prized decorative pieces. Its not a style judgment, but prudent professional advice.
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